What is the overall idea for our music video?
After analysing indie rock videos we took to the videos that went down the "cheeky boy band" quirky route and that is how we wanted our video to be. We have decided for our video to show a boy in the narrative who will be a jack-the-lad who has a number of girlfriends as he is going to be represented as a male that treats females like an object rather than a person - as the lyrics show he just wants to have fun. As well as the narrative we will have shots of the band performing and them having fun to reinforce the light hearted nature of the friendship and the fact that indie bands have a passion for their music and like to show that as much as possible.
How will you conform/challenge conventions?
We will be challenging the stereotypical view that the band have plain, straight faces and instead, we will represent them to be happy and like having fun to match the lyrics. We will be conforming the generic conventions of: the costume with dark colours and indie style, the city setting, the use of the instruments being shown and the editing to be quick with straight cuts to create the fast pace. We feel these aspects will represent the indie rock genre to our audience and will create an effective music video.
How will you conform/challenge conventions?
We will be challenging the stereotypical view that the band have plain, straight faces and instead, we will represent them to be happy and like having fun to match the lyrics. We will be conforming the generic conventions of: the costume with dark colours and indie style, the city setting, the use of the instruments being shown and the editing to be quick with straight cuts to create the fast pace. We feel these aspects will represent the indie rock genre to our audience and will create an effective music video.
What narrative devices are you going to deploy in your music video?
The Narrative and Performance Theory: Steve Archer (2004) was originally going to be deployed in our video because we will show the band performing aswell as a narrative but because of complications this could not be the case. As part of the narrative there will be a male character who is not the lead singer which means the Goodwin (1992) "Star-In-Text" theory will not be enforced in our video. This still makes the lyrics seem more personal to the band because they are shown singing the lyrics. Binary opposites are used in our video through boy and girl and good and bad because the boy is presented to be patriarchal and treat women as objects rather than being emotionally attached to them like the females are to him. The narrative is not an obvious "boy being a player" which means Roland Barthes' The Enigma Code also fits in to our video because the audience are intrigued by the need to solve a problem and tell the girls who are oblivious.
Are you going to challenge/conform to narrative convention?
We will conform to all the narrative theories above but will not use other theories such as John Berger's 'Ways of Seeing' theory because we won't be using visuals that don't include humans like dance videos do. We also will not be using Todorov's theory because our narrative does not have a beginning middle or end and the situation does not change throughout like a closed narrative.
How are you going to appeal to your audience?
We will appeal to our audience by using the codes and conventions they will recognise; such as the costume, colours, dark lighting, instruments and direct mode of address camera shots to engage them and make them feel like they are being sang to. Also having a narraitve makes the video easier to get into and makes it more interesting to view so hopefully this will appeal to the audience.
Could your music video be criticized in anyway?
I do not think are video can be critized but it might include some alcohol which some parents might not like their child to see on the music chanels, other than that we will not be including any other offensive material.
The Narrative and Performance Theory: Steve Archer (2004) was originally going to be deployed in our video because we will show the band performing aswell as a narrative but because of complications this could not be the case. As part of the narrative there will be a male character who is not the lead singer which means the Goodwin (1992) "Star-In-Text" theory will not be enforced in our video. This still makes the lyrics seem more personal to the band because they are shown singing the lyrics. Binary opposites are used in our video through boy and girl and good and bad because the boy is presented to be patriarchal and treat women as objects rather than being emotionally attached to them like the females are to him. The narrative is not an obvious "boy being a player" which means Roland Barthes' The Enigma Code also fits in to our video because the audience are intrigued by the need to solve a problem and tell the girls who are oblivious.
Are you going to challenge/conform to narrative convention?
We will conform to all the narrative theories above but will not use other theories such as John Berger's 'Ways of Seeing' theory because we won't be using visuals that don't include humans like dance videos do. We also will not be using Todorov's theory because our narrative does not have a beginning middle or end and the situation does not change throughout like a closed narrative.
How are you going to appeal to your audience?
We will appeal to our audience by using the codes and conventions they will recognise; such as the costume, colours, dark lighting, instruments and direct mode of address camera shots to engage them and make them feel like they are being sang to. Also having a narraitve makes the video easier to get into and makes it more interesting to view so hopefully this will appeal to the audience.
Could your music video be criticized in anyway?
I do not think are video can be critized but it might include some alcohol which some parents might not like their child to see on the music chanels, other than that we will not be including any other offensive material.
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